About Erika
Erika Clegg DL FRSA, AKA The Voice for Values, is a values-driven cultural transformation advisor. She works with Next Gen Leaders of established organisations who need to address culture as a priority. Erika specialises in values-led turnarounds that align business goals with purpose, building trust, high performance and sustainable growth.
Through her signature concept, Active Ethos®, Erika demonstrates how the consistent application of values everywhere, through everything everyone does can drive cultural change and deliver practical, long-term results. Her wholehearted and energising style ensures audiences leave with actionable strategies for meaningful transformation.
Erika helps businesses and leaders unlock the transformative power of values. Under her guidance, organisations become trusted, high-performing and purpose-driven, with clear decision-making, thriving teams and innovation sparked by shared purpose. The benefits extend far beyond internal culture as businesses gain competitive advantage, enhanced corporate reputation and a brand that inspires loyalty from customers and stakeholders alike.
With a relentless focus on integrity, vision and authenticity, Erika guides leaders towards sustainable growth while nurturing trust, a sense of belonging and meaningful impact. Her approach builds organisations that energise people, deliver results and leave a lasting, positive mark on the world.
As well as next-generation leaders of established organisations, Erika addresses the specific challenges faced by businesses navigating today’s complexities: aligning personal and organisational values for authentic leadership, bridging generational gaps to engage and inspire diverse workforces, shifting from compliance-led to purpose-driven cultures, building trust and belonging in remote and hybrid teams, embedding resilience and adaptability into leadership, and balancing commercial success with ethical responsibility. Erika’s approach equips leaders with the tools to lead with clarity, harness the power of values and deliver sustainable growth whatever the challenges they face.
In her book Values Have Power: Use Them Well, Erika provides businesses with a roadmap to harness the transformative potential of values. The book equips leaders with practical tools and strategies to embed values into their organisation, resulting in trust, performance and sustainable growth. It showcases how values, when applied consistently, can unify teams, shape strong culture and deliver measurable business success.
Erika also hosts the podcast REV: Representing Excellent Values, where she interviews an inspiring range of people, from CEOs and entrepreneurs to thought leaders and changemakers, exploring how values have shaped their decisions, leadership styles and impact. Through her work and initiatives, Erika is leading The Values Revolution, equipping people with the tools to live with clarity and resilience, while helping businesses create purpose-driven cultures that engage teams, inspire loyalty and make a positive mark on the world.
