About Erika
Erika Clegg DL FRSA works with established organisations and the people who lead them. She helps businesses through generational handover, works shoulder to shoulder with Chief Executives, and develops emerging leaders through Next Gen Leadership Programmes.
She describes herself as ‘an Establishment Maverick’. She takes belonging seriously and values the rules, structures and traditions that help organisations and society function well. She believes that part of the responsibility of belonging is to use your own judgement - to recognise and build on the truth - and that is at the core of her work.
Erika co-founded the creative communications agency Spring and led it for 15 years before selling it through a management buyout. Spring won Transform and DBA Effectiveness Gold awards for work with Anglian Water and Morocco, delivered community consultation for EDF’s Sizewell C and consistently supported regional development and young talent.
Her background in brand communications and community engagement informs how she works today.
At generational handover, Erika brings an informed outside view. She helps both generations uncover the business’s Essential Truths, then tell the story in a way their people can understand and put into practice.
With Chief Executives, she gives people who carry ultimate responsibility somewhere they can be completely honest. She listens carefully, asks the hard questions and helps them decide what to do and see it through.
With emerging leaders, she helps group members develop confidence in their own judgement, especially when priorities conflict. They test their thinking with peers and build a network they can draw on as their responsibilities grow.
Erika has worked with clients around the world in sectors including gaming, engineering and health. She won both Rising Star and Outperformer speaker awards from the international leadership organisation Vistage. Her book Junk Values was shortlisted for the 2026 Business Book Awards.
She is a committed Anthropist, facilitating and speaking on expert panels, and provides communications and engagement advice to the National Strategy Project pro bono. She is proud to have co-delivered the Prison Reform Trust’s leadership programme for the UK’s next generation of prison governors.
Erika is a Deputy Lieutenant in her home county of Suffolk. A mother of one and stepmother of two, she lives with her husband in Southwold. In the summer of 2026, her love letter to the town, Southwold365, became the local Waterstones’ biggest ever seller within three weeks of launch.
“As well as being very creative, Erika gets stuff done and cares passionately about making the world a better place.”