Welcome to the biggest corporate culture con of the 21st century

In a world short on trust, getting the right values in place is essential. But Junk Values are doing more harm than good, especially when they’re not just clichéd but also untrue.

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Larkenby

Values-led organisational turnaround
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Podcast

Listen to Slow Values, the values podcast
About Erika

Erika Clegg

The Voice for Values
How does it work?

Active Ethos®

Achieve a high performance values-driven culture
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The Values Leader

Grow yourself and your leadership team.
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The Values Scorecard.

Are your values building performance, or are they undermining trust?

Speaking

Erika helped us understand the essence of our business and what makes us special. Carefully and respectfully, she engaged across our company, our stakeholders and customers with curiosity, intelligence and fun.
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NeoPollard Interactive, USA

… an engaging speaker with infectious enthusiasm. There is a perfect blend of business theory with real-world examples based on the personal experience of the speaker. Would highly recommend Erika.
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Group Chair
She held people’s attention and provided a pop of uplifting colour on a grey day. People left with clear actions, feeling upbeat.
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British Chambers of Commerce
Her approach was methodical and thorough, which resulted in a truly insightful view into how the business is perceived both internally and externally.
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Brafe Engineering
The ask was for our values to speak to our hard-baked strategic commitment to achieving health equity and building compassionate communities: Erika helped us find our voice together, and we are grateful for both the words and what they represent.
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St Elizabeth Hospices

Values have power

use them well

Organisations are facing complex challenges that threaten their growth and reputation. Cultural silos, resistance to change and misaligned teams hinder collaboration and performance. At the same time, inconsistencies across global operations and a lack of clear purpose erode trust among team members, stakeholders and consumers. Public scrutiny and demands for accountability are at an all-time high, and organisations that fail to adapt risk irrelevance, reputational damage and loss of talent.
The stakes couldn’t be higher. Fragmented cultures lead to inefficiency, disengaged teams and a diminished ability to innovate. Without strong leadership and clear alignment of values with actions, organisations lose consumer trust, struggle to attract purpose-driven talent, and fall behind competitors who live their values authentically. Inconsistent messaging and actions fuel scepticism, making it harder to recover from setbacks or build lasting loyalty in a complex, ever-evolving landscape.

Erika Clegg helps organisations bridge the gap between values and action to build high-performing, aligned cultures that inspire trust and drive success. Through her transformative concept, Active Ethos®, Erika equips leaders with good quality assets and practical strategies to foster collaboration and create consistency across departments and global operations. By embedding the right values at every level, powered by inspirational vision and undeniable purpose, organisations can regain trust, retain top talent and cultivate resilience. With Erika’s guidance, your organisation will move beyond short-term fixes to achieve sustainable growth and long-term relevance in an increasingly competitive environment.

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