On purpose
How to make your reason-for-being 100% essential
Organisations that thrive are led with a clear sense of purpose. It is an essential component of Active Ethos®. This second masterclass in the Values Leader programme offers a practical, engaging experience to help leaders understand how purpose can be a powerful tool for long-term business success.
Participants will discover the power of purpose, exploring how it can guide decisions, strengthen culture and motivate teams to achieve great results. They’ll learn how purpose not only delivers outcomes but also fosters a shared sense of meaning and belonging.
The session includes real-life examples showing how a strong focus on purpose has set brands apart. These stories reveal the successes and challenges of leading with purpose, helping participants see how it can support growth and long-term success in their own leadership.
Through collaborative exercises, delegates will reflect on their organisation’s purpose, set out some actions that start to build its impact, and consider the words to articulate their purpose or mission. By the end of the session, participants will have a deeper understanding of how to lead with purpose and create meaningful, sustainable change within their businesses.
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