A set of values is good, but it helps to explain them clearly and simply. We break ours down into a few sections: where and when you encounter it, what it means, how it feels for us, how it feels for you, and a single word it rests on. Here it is in full for our own Ethos.
1. Bring Positive Energy
Where and when: This is the very first impression you get.
Means that: We approach everything with energy and positivity
My perspective: “I am full of enthusiasm right now!”
My effect on others: “I am gathered up by and confident about this person. I feel excited.”
In one word: Enthusiasm
2. Seek, and speak, truth
Where and when: This happens as we get to know each other
Means that: We get to the facts, and we share them in clear and compelling ways
My perspective: “I will ask until I understand, and I will then make it easy for others to understand too”
My effect on others: “They take the trouble to get to the bottom of things, and to help my people get it”
In one word: Rigour
3. Ignite others’ greatness
Where and when: This comes when, and because, we work together
Means that: Our focus is on growing those we come into contact with
My perspective: “I will find out what makes people tick, what they’re great at, and I will help them shine”
My effect on others: “I feel lifted by this connection: that I am gaining more opportunities than I knew about”
In one word: Catalyst
4. Keep your promises
Where and when: This is an essential, unswerving duty to our word
Means that: What is assured is a line in the sand and we can be trusted to stick to it
My perspective: “I will commit to what I have promised to do, say and give”
My effect on others: “I feel safe that I won’t be let down, gazzumped or wrong footed.”
In one word: Integrity
5. Onward, ever onward
Where and when: This is about the momentum of a project and development of greater ambitions
Means that: Pace will be maintained, and the targeted outcomes will be our base point
My perspective: “I will keep up my energy, support others to keep up theirs, and we will aim beyond the finish line”
My effect on others: “I’m slightly out of breath but keen to keep up, I’m excited and ever more confident about what we can achieve”
In one word: Momentum
6. Leave things better
Where and when: This is at the close, a good place with a good feel to it.
Means that: Whatever the situation and wherever the place, we leave it better in some way than when we arrived
My perspective: “I want to make sure the traces I leave are positive ones”
My effect on others: “They respect me and us, they care about their impact, they’ve had good intent and delivered on that.”
In one word: Respect