Dig deep, aim high
How to find and express your company values
You have committed to an Active Ethos® approach to bringing your values to life and generate a positive and effective corporate culture. But now you have an uneasy feeling in the pit of your belly that the values aren’t quite fit for purpose.
Here’s another scenario: your business values are intuitive, possibly owner-led, but they’ve never been formalised. And now something has happened that means you could really do with a properly articulated values set.
One more: you have values, they are everywhere, everyone knows them. Congratulations! But here’s the rub: they don’t seem to be turbo-charging people and improving performance. Are they, just possibly, a little too easy to live up to?
If any of those situations sounds familiar, you’re going to find this masterclass really useful. We look at what values can do for you, the kind of values that are most useful, and the process of discovering yours.
We consider the importance of stretch values, and the big role played by language and style. We’ll challenge our understanding of the purpose and benefits of values, and start to create something genuinely unique and meaningful. How do you prepare the ground for stretch values?
We’ll consider the fundamental role vision has in creating the incentive for people to live up to your values. And we’ll look at how your personal values align with corporate values, and why this matters.
Contact Erika
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