by Erika Clegg | Jun 10, 2022 | blog
The opening line of The Go Between, a romantic novel by LP Hartley popular in the 1950’s, is: “The past is another country, they do things differently there”. Valuable advice when it comes to your company’s choices and behaviour. Businesses with heritage often find...
by Erika Clegg | Jun 10, 2022 | blog
Two reasons. Having brought a clear set of values and culture stemming from them into my brand communications agency, Spring, I am a convert. I’ve seen the impact it has on people. I’ve seen how people who ‘get it’ are spurred on by it and use it to propel themselves...
by Erika Clegg | Jun 10, 2022 | blog
A set of values is good, but it helps to explain them clearly and simply. We break ours down into a few sections: where and when you encounter it, what it means, how it feels for us, how it feels for you, and a single word it rests on. Here it is in full for our own...
by Erika Clegg | Jun 10, 2022 | blog
In considering who might need Larkenby, it would be too easy to limit it to organisations who don’t yet have a set of declared values. We sweep in, agree some core principles and write them up. Ta-dah! Job done. One set of values to the woman in the blue suit....
by Erika Clegg | Jun 10, 2022 | blog
Never underestimate the revolution you can bring about by bravely addressing your corporate values. Ironic that they can be seen as the fluffy bit of corporate strategy – they’re even largely delivered through ‘soft’ skills! The truth is that...
