by Erika Clegg | Jun 10, 2022 | blog
In the world of corporate culture there are a lot of words that can feel interchangeable, or be overlooked. There are often very subtle differences which will sit behind their use. To help you plan your approach to launching your own Active Ethos, here is a glossary...
by Erika Clegg | Jun 10, 2022 | blog
The opening line of The Go Between, a romantic novel by LP Hartley popular in the 1950’s, is: “The past is another country, they do things differently there”. Valuable advice when it comes to your company’s choices and behaviour. Businesses with heritage often find...
by Erika Clegg | Jun 10, 2022 | blog
Two reasons. Having brought a clear set of values and culture stemming from them into my brand communications agency, Spring, I am a convert. I’ve seen the impact it has on people. I’ve seen how people who ‘get it’ are spurred on by it and use it to propel themselves...
by Erika Clegg | Jun 10, 2022 | blog
A set of values is good, but it helps to explain them clearly and simply. We break ours down into a few sections: where and when you encounter it, what it means, how it feels for us, how it feels for you, and a single word it rests on. Here it is in full for our own...
by Erika Clegg | Jun 10, 2022 | blog
In considering who might need Larkenby, it would be too easy to limit it to organisations who don’t yet have a set of declared values. We sweep in, agree some core principles and write them up. Ta-dah! Job done. One set of values to the woman in the blue suit....
