by Erika Clegg | Oct 24, 2022 | blog
Larkenby’s positioning statement is this: “Every company has values. Very few have an Active Ethos.”. What is an Active Ethos? It’s the relentless application of a really well crafted set of values to create culture. Without grasping the craft...
by Erika Clegg | Sep 30, 2022 | blog
This evening I was extraordinarily lucky to see one of the titans of Flamenco guitar, Juan Martin, play a comeback concert in a tiny theatre in my hometown. It was skilful, phenomenal, transporting. And he told this story. As a young man he learned to play Flamenco...
by Erika Clegg | Sep 18, 2022 | blog
The transfer of all Patagonia shares to Trusts to protect the environment was all over the news in mid September and rightly so. Yvon Chouinard has built one of the world’s most fascinating businesses, and at every step he has put values first. I share...
by Erika Clegg | Jun 10, 2022 | blog
We talk about using creative intelligence to develop Ethos statements, bring them to life internally and outside an organisation, craft corporate narrative and plan ongoing development and communications. But what is it? The term was coined in 1985 by Cognitive...
by Erika Clegg | Jun 10, 2022 | blog
At the very core of our mission is the essential belief that everything good should flourish. We know that where there is good, we can find it, explain it and help it grow. We know that this takes commitment, stamina, bravery and wisdom. (Ours, and yours.) We know...
