by Erika Clegg | Jul 16, 2024 | blog
By Erika Clegg I’m going to say something contentious: I do not believe in recipient-led strategies. Many organisations’ endeavours to do this are responsible for the pickle we find ourselves in today. Effectively handing over the creation of a path to those...
by Erika Clegg | Feb 22, 2023 | blog
What’s fascinating about BrewDog – who, as we all know, are lovable scamps 😏 – is that four of their five values entirely justify their more outlandish behaviour. Had they left it at four they could reasonably argue that people knew exactly what to expect...
by Erika Clegg | Feb 2, 2023 | blog
If you have teens and/or an enquiring mind, you’ll have come across Mr Beast, the alter-ego of YouTuber Jimmy Donaldson. As well as his entertaining money-splurging, risk-taking set pieces, he’s known as an environmentalist, philanthropist and mentor. But...
by Erika Clegg | Feb 1, 2023 | blog
Erika was asked to explain what the term ‘Active Ethos’ means. Here’s her response.
by Erika Clegg | Jan 16, 2023 | blog
I started using the word ‘ethos’ regularly many years ago when introducing a new Values Set to my own business, with the goal of using those values to help create a positive culture. The word ‘ethos’ represents what you get when you combine the values. It is heartfelt...
